If It’s Not Accurate, It’s Not GEARS
Nothing Is More Important Than Accuracy
We’ve always been fascinated by the high level of precision golf demands. That’s why in 2014, we launched a Golf Evaluation and Research System (we called it “GEARS”) to help the industry bring data to the aspects of the game that were previously impossible to see, let alone measure.
Introducing OVVIO Wood Shafts
Armed with all of the data we’ve collected over the years, we’ve developed a new focus: golf shafts. Because GEARS is the only system capable of measuring club movement throughout the entire swing—from the grip to the clubhead—we’ve become the world’s leading authority on how shafts move during the swing.
Research Grade Performance
GEARS x L.A.B. Golf Putter Shafts
We’re beginning our golf shaft journey with L.A.B. Golf, which asked us to develop a seamless putter shaft that would guarantee perfect straightness and consistency to assist with their incredibly precise build process. Using our advanced filament-winding process, these putter shafts provide golfers with the ultimate consistency to improve dispersion and accuracy, particularly on longer putts.
Why GEARS Is Different
GEARS is the most accurate, research-grade system in the world for measuring the body and the club. Imagine today’s best launch monitors as x-ray machines—amazing for diagnostics, but still limited. GEARS is more like an MRI, capturing a complete, detailed 3D picture of how golfers move their bodies and club from start to finish with unparalleled accuracy.
How GEARS Changed The Game
Bridging The Gap Between Fitting And Instruction
Our research uncovered something surprising: even the most popular shafts used by professional golfers aren’t as consistent as we thought. That’s why matching a golfer’s swing to the ideal shaft has always been a challenge, but we’re changing that.
Welcome to the Age of Accuracy
Through GEARS, we’ve learned what makes a good shaft and what shaft profiles work best with certain types of swings. We’ve also learned that shafts do a lot more than move ball flight higher or lower. We’re starting with GEARS x L.A.B. Golf putter shafts, but there’s much more to come… obviously.
